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4min chapter
3 Reasons Why Subscription Businesses Fail - Nir And Far
Nir And Far: Business, Behaviour and the Brain
How to Hook Your Customers One Year Out
A successful subscription business's economic value is a function of the strength of the habits they create. Successful companies build into their customer experience, what I call the hooked model. A closer look at the hooked model reveals common errors companies make launching and running subscriptions.
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