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Why Legion Didn't Win USA Nationals and Are Rapha Still Relevant? | The NERO Show Ep. 40

The Nero Show

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The Importance of Moving to the Middle Ground

The common thread here is that premium is selling and nothing in the middle is selling. The fact that the stuff that keeps the industry churning over isn't moving. A brand of frames, frame designers, New Zealand-based built in China have just gone ahead recently and dropped the recommended retail price of their frames across the board on average about 30 to 40%. This isn't a sale. They've just dropped the price oftheir frames. And this was a couple of distributors as well in Australia mentioning the same sort of things. So, you know, things like top-end solos moving, but the middle ground, just a real challenge to sell.

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