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Super Bowl LVII Marketing Roundtable Discussion

The CMO Podcast

00:00

What's the Difference Between a Great Idea and a Bad Idea?

Rafiq LaWendy: Pepsi and Mr. Peanut are perfect, but we need to work on the marketing side of things. Mike Cevallos: Super Bowl has worked so well for us, you know, year on year. And every year I think we could just continuing to raise the bar. Rafique: We get under the hood into the creative craft of it all rather than buy ideas from people.

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