Volkswagen's ID Buzz: A Bumpy Electric Journey

This chapter examines the tumultuous timeline of Volkswagen's ID Buzz electric bus, from its ambitious 2016 relaunch idea to delayed production until 2024. It delves into the internal hurdles Volkswagen faced, including misalignment of expertise and rising competition in the EV market, leading to disappointing reception at launch. Despite its appealing design, the ID Buzz struggles with consumer dissatisfaction over its high price and limited functionality.