8 Ways to Dramatically Increase Profits From Direct Mail (2 of 2)
Dan Kennedy's Magnetic Marketing Podcast
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How to Compel Readership
The opening set e after the headline is very, very valuable. Dan teaches and in his m in his no b sales letter book, all about the whole notion of double readership. The best thing is having number one and number four right, so that you have strong personal interest.
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