How to Rebrand a Podcast

Roxanne Jones: My ideal person would be someone who wants to move abroad. So I want an identifier in that title that makes them go, ooh, this one's for me. Now, when it comes to actually serving these people, what's the goal of the show as far as monetization goes? Do you have products and services that you want to consult on them moving abroad? What does that look like? Or are you just looking for a sponsorship affiliate type play?