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13min chapter
Adora Cheung, Co-founder of Homejoy & Instalab
The Social Radars
Acquiring Users and Early Challenges
The chapter discusses the early days of HomeJoy and how they started acquiring users for their marketplace. They share their experience of posting on Craigslist, convincing cleaners to join, and establishing trust with customers. They also talk about the challenges they faced in the early stages of the startup.
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