Unlocking Customer Experience Mindset
The Unofficial Shopify Podcast
00:00
What Is the Spotlight Effect?
The same results that you get with a store selling graphic t-shirts will be very different from a store that sells power tools. And I think people just don't understand that CEOs want to believe that a carbon copy of themselves is pressing the checkout button with the same values, hopes and dreams. It's not what you think. You are not the customer.
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