It’s a special Thanksgiving episode of AdTech AdTalk! Adam and Gareth are holding down the fort solo, ready to dive into the latest ad tech news, from Google's ongoing antitrust saga to the impending IPG/Omnicom mega-merger.
The duo explores the competitive landscape of header bidding management, why it’s such a tough business, and the unique position of Index Exchange’s new containerization project. They also field listener questions about the new "Agentic RTB" standards, how brands like Bayer can leverage them, and the uncomfortable truth about using IP addresses for measurement in CTV.
Plus, the hosts debate the effectiveness of price floors, roast a viral LinkedIn post about TV's "passive screen" experience, and analyze a clip of Sergey Brin cutting through Google's infamous bureaucracy.
0:00 Intro & Pontiac Intelligence Shoutout
02:37 The Header Bidding Knife Fight
07:19 Index, Attentive & Resellers
11:34 Index Exchange’s Containerization
14:06 Why It's Called "Agentic RTB"
19:02 Will Big Tech Adopt the Standards?
24:13 Brands & Agentic Workflows
30:37 The Truth About IPs & CTV Measurement
37:22 Why Telcos Failed at Ad Tech
41:26 Why Price Floors Work (Sort Of)
50:12 Post-Mortem: TV’s "Passive Screen"
57:34 Google’s Gemini 3 & Sergey Brin
1:09:27 IPG & Omnicom Merger
1:11:56 Google Antitrust Closing Arguments
1:18:44 Don't Sleep on Google
1:19:15 Outro
