Is There a New Pricing Model?

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Most products that i see out there either have one price point, and yet sometimes they may discount every so often. And i think we can use some of these tactics to actually rethink pricing models. I wanted to talk about a couple f different pricing models. The first one is teard pricing. So why does a product need to be the same price for every customer? It doesn't. You could also call it scarcity base pricing where the price goes up depending on how many people buy it.

In this episode, Cal and Steph discuss the subjective nature of pricing. They explore how a value extends beyond utility or the physical nature of an asset (think luxury items, NFTs, etc) and use these ideas to explore new pricing models, including tiered, retention-based, and completion-based pricing.

They also explore how our own psychology can inhibit use as consumers to spend on what's most meaningful and the importance of unlearning certain spending habits.

If you find the psychology of money as fascinating as we do, give this episode a listen.

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