How To Influence People: Marketing Secrets Behind The World’s Biggest Brands - Rory Sutherland
Deep Dive with Ali Abdaal
00:00
Navigating Brand Evolution and Consumer Perception
This chapter explores the intricacies of brand redesigns, discussing the delicate balance between retaining familiarity and introducing innovation. It delves into choice architecture and its impact on consumer behavior in real estate and art buying, while also critiquing contemporary marketing trends and the changing nature of advertising. The conversation highlights how aesthetic qualities and pricing strategies affect property visibility and brand perception, offering a nuanced view of today's marketplace.
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