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When Schiphol Airport shredded 400 squirrels (and why no one was to blame)

Nudge

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The Pitfalls of Flawed Systems in Marketing

This chapter explores the dangers organizations face when rigidly following ineffective marketing systems, using Burberry's decline as a case study. It emphasizes the need for balanced decision-making in maintaining brand integrity and financial stability, particularly in industries like fashion and sports management.

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