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Unilever's marketing refresh and the rise of B2B creators

The WARC Podcast

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Innovative Campaigns Transforming Business and Social Impact

This chapter explores groundbreaking marketing initiatives showcased at the Cannes Lions festival, with a focus on Indian Railways' Lucky Yatra lottery system aimed at reducing ticketless travel. Additionally, it highlights AXA's impactful insurance policy enhancement designed to assist women victims of domestic violence, empowering them to regain control.

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