#743: Navigating the Current Trends in B2B Sales
The Advanced Selling Podcast
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The Trend to Shift Your Ideal Client
The ideal client or ideal customer profile that you had as few as six months ago is probably the wrong one now. This is happening really heavily in the technology space where these technology companies were sort of incestuous with each other. So kudos to those companies who are moving outside of that, but most are not. They're just still walking up the hill and it's a cliff on the other side.
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