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How social media companies should think about paid subscriptions

Creative Control

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Video Shopping - Is There a New Group of Creators?

There's a new group of creators that will emerge when video shopping takes off. They don't have to get to 50,000 subscribers or 100,000 subscribers to get noticed by a brand partner with every shirt they sell. "Going live is a very, very different skill set than doing prerecorded, edited video"

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