SEO Battles : SEO vs FB -- Lillian Haase // Searchmetrics
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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Paid Search Marketing - Ireno or Not?
Search is an area where people aren't necessarily looking to buy stuff. So in order to get a direct response, it's much harder than a lot of other channels. When you're looking at paid social, you can interject your content in an ad form into the user's feed. They are not actively looking for you. One is meant to be kind of an active experience. I am looking for one specific thing iam in research or by mode. That's really how i think of o content.
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