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11: Califia Farms Founder Greg Steltenpohl On Kickstarting Two Major Wellness Trends & The Health Crisis That Almost Killed Him

The mindbodygreen Podcast

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What Was Odwalla Like?

Odwalla was a pioneer in environmental thinking and applications relative to food. "The big high wasn't so much a sales number as just a cultural phenomenon," he says. Odwalla ended up being sold that the entrepreneurial phase of it ended in 2001 when it was sold to Co. The period, that 20-year period... Talking about the high, the high of that period.

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