Why Memory and Context Create Competitive Moats

OpenAI has unveiled ChatGPT Pulse, a new proactive background agent that shifts AI from reactive answers to daily, personalized insights. Pulse curates updates based on chats, preferences, and connected apps, effectively acting like a research assistant that anticipates needs instead of waiting for prompts. This launch highlights a broader paradigm shift toward proactive, context-driven AI and has sparked major discussion around personalization, memory, and the future of background agents.

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