2min chapter

The Espresso Hour cover image

How To Validate, Launch, and Build Your First Digital Product

The Espresso Hour

CHAPTER

How to Make Money by Picking a Price Point

It takes the same amount of time and effort to do a really great $150 product as it does areally great $800 cohort base course. So you might as well pick something that you're like, I'm really passionate about this and it's going to be lucrative for me if I get it right. It's the hormones. Solve rich people problems. They pay better. Right? So it's just pick the vehicle and then make it great.

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