The Power of Nudges for Good and Bad

The author of Nudge, Richard Thaler, has a really telling New York Times op-ed. It's called The Power of Nudges for Good and Bad. He apparently got radicalized on this when he saw a review of his own book in the times of London. To cancel, you have to call thetimes of London at like business hours London time. And basically like talk someone into letting you out of this contract.