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Jonah Sachs on Winning the Story Wars: Storytelling is our neglected secret weapon

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Story Is the Poison and the Cure

No matter how much you believe that your cause is righteous, a good huristic whether youshould be telling a story or not. Don't tell stories that you do not believe in yourself and are not authentic to you. You canuse it as a tool to share your deepest, hald truths, and it's an important tool in the world. But once you cross over, no matter how righteous you believe you are, then you're entering the were stories become poison my mind.

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