Miyazaki and Ghibli's PR Strategy

This time they decided to go without a trailer, go without TV spots. All we had was a poster and the name of the film. And that's it. I can't even remember what movies were like before YouTube trailers. But according to Toshio Suzuki, that's kind of the way you wanted to do it. Bring back a time when all you had was maybe a tagline, a poster, things like that,. You would kind of fill in the rest with your imagination.