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Interview: Alex Baydin, PerformLine's Founder & CEO

Fintech Business Podcast

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SaaS Platform for Consumer Fintechs

We built a SaaS platform to help our customers do this. This is often used as the day-to-day dashboard for marketing compliance teams within both some of the largest banks in the world, as well as more recently funded smaller fintechs. We decided that the product go-to-market motion and build out roadmap should be something that can help our customers stay compliant across really any channel of customer interaction. And then we quickly realized that web marketing and web communication and web branding is just one piece of the CMO's, you know, marketing demand gen pie. So, we launched a speech analytics module. We launched a chat module.

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