Lenny's Podcast: Product | Growth | Career cover image

Naming expert shares the process behind creating billion-dollar brand names like Azure, Vercel, Windsurf, Sonos, Blackberry, and Impossible Burger | David Placek (Lexicon Branding)

Lenny's Podcast: Product | Growth | Career

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Intro

This chapter explores the significance of brand naming and the challenges it presents, featuring insights from an expert in the field. It offers practical advice and engaging stories about iconic brand names, emphasizing the emotional impact of names and the importance of innovation in the naming process.

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