Identity and Personal Branding

Efesher: I think a lot of the troubles that we have with identity, and therefore developing personal brands, comes from impedence miss mesh. The way identity actually works, it's a much more distributed network mesh cept the identity something you have with respect to another individual or withrespect to another group. And i've found this very odd sensation of like personal brand conflicting with people that i have professional relations shis with dey to day. It's a very odd sort of sensation to bounce between those kinds of things Have you experienced that, or do you feel that anyway?