In this episode, Sal, Adam and Justin talk with good friend, Mike Matthews about his how he built his company, Legion, and then answer questions asked by the live audience.
- Protein bar companies are making out! (2:15)
- What has been the worst product idea he has had? (3:37)
- What products surprised him that sold well? (4:51)
- How the pre-workout market has really taken off and the shenanigans that have come with it. (8:05)
- Why a part of him is ashamed to be in the supplement industry. (16:40)
- How all markets have unsophisticated consumers. (18:00)
- Is the supplement consumer becoming more attuned? (23:54)
- The self-education of Mike Matthews: How did he acquire his wealth of information? (25:30)
- The ‘ah-ha’ moments the guys experienced with their training. (30:20)
- How you can still be honest and be successful. (38:14)
- Appreciating the value and importance of sleep. (39:22)
- What are the upcoming opportunities in the health/fitness space? (45:25)
- How do I stand out in the ‘content-heavy’ crowd? (1:00:02)
- Why does he sell fat burners and not branch chain amino acids? (1:09:42)
- You can build a business and NOT lie. (1:17:20)
- What to do when there are detractors on your fitness journey? (1:19:41)
- Is it recommended to take senna for no more than once a week and what can be done to fix oneself after excessive use? (1:28:15)
- How do I transition from more active work to sedentary? (1:33:00)
Featured Guest/People Mentioned
Related Links/Products Mentioned
People Mentioned
- Eric Helms PhD, 3DMJ R&D Chief (@helms3dmj) • Instagram
- Mark Rippetoe (@CoachRippetoe) · Twitter
- Kelly Starrett (@mobilitywod) • Instagram
