Level Up Your Freight Brokerage in 2025 | Episode 276
Freight 360
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Navigating Change in Freight Brokerage
This chapter explores the evolving sales cycle in freight brokerage, detailing how market volatility impacts the customer acquisition timeline and staffing challenges. It emphasizes the importance of building deeper relationships with shippers and carriers to enhance business opportunities while navigating fluctuating market conditions. Additionally, the discussion highlights strategies for evaluating customer needs, balancing high-maintenance accounts, and fostering proactive communication to boost efficiency and growth.
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