Jerome: Leading authors is leading yourself first. You should always have the higher standards and preferably highre somebody who are smarter than you. As a leader, everything you do impacts the company. So basically, anything you do creates the company culture. It has to be very, very intentional. And last ri would be, never higher out of desperation. Never higher just because you've been looking for somebody for so long that now you have lost the patience of looking for a great candidate. Those tre are really in cypher, coming from all your various experiences aroun the industry.

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