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015: Let Your Brand Take Center Stage with Ruben Gamez

Nathan Barry Archive

CHAPTER

What Are Some Open Ending Questions That You Guys Like to Ask?

We don't really waste that first impression survey with trying to figure out demographical data. So instead of sending a survey, we just send a regular email message, very personal. And so the reason why this really works, as we get to identify their station or their problem,. Then we identify their goal, which tends to be the solution that they're looking for. And the third thing, we find out what they've already seen, so that when we actually mark it to them, or when we create our products and offerings, we can make sure we bring something new.

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