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The Analytical Brain Doesn't Have Any Power
The analytical part of the brain has no power. It can only make suggestions, just like low level employes. For each idea, our gate keeper computes the expected emotional outcome and then selects the one action that would be sent to our muscle. In this case, the cfo is really a one to make maximis profit. And so he looks at only one matric, which is,. for example, the eturn of in on investment.