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#34 Creativity Inc: The Autobiography of the founder of Pixar
Founders
The Responsibility for Finding and Fixing Problems
At Pixar's lowest point, as we floundered and failed to make a profit, Steve had sunk 54 million of his own money into the company. As losses mounted, it became clear that it was only one path forward. We needed to abandon selling hardware. Of course, we had no way of knowing whether where we landed next would support our weight.
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