Challenges and Adjustments During COVID-19

In this chapter, they discuss the challenges and setbacks they have faced in their business journey, particularly during the COVID-19 pandemic. They mention how many businesses were caught off guard by the impact of COVID-19 and had to make major adjustments, including layoffs. They also talk about the decrease in discretionary spending by consumers and the struggles that direct consumer brands have faced. Despite these difficulties, they express gratitude for their loyal following and their commitment to producing high-quality products.