How do you discover something magical in the DTC space?
For this week’s guest Ryan Babenzien, CEO of Jolie, he looked at everyday things: the shower. Wellness. Vanity. Your wallet. And then the filtered shower head took the world by storm. How do you create a successful product when there’s already a ton of stuff out there? Why is everyday customer behavior so important to a wellness brand? Ryan shares his framework, his history from other brands, and how gut and instinct play a role in your success.
Plus, Nik and Ryan talk about packaging—how does it differ between wellness brands and other CPG products? When you’re a DTC brand, a way to polish things is to make sure you have efficient packing. No packing peanuts, just simple and easy. Do creators care about packaging being environmentally friendly? (Hint: yes.)
Then, it’s all about people influencing people. Word of mouth—from influencers, UGC, your friends and family—all play a role in the success of a product. How can you make sure these positive words are converting?
And don’t forget to check out Nik’s helpful hacks here:
nik.co/tiktokads
nik.co/everydaydose
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Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
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And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
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