The Benefits of Using Short Form on YouTube

I think creator products are blowing up in general these days. I think that's where we're going to see a lot of the power of shorts just because the reach is so great. Shorts is still a tough platform and it's really an incredibly tough sell. We had Michelle Kare at YouTube headquarters last week. She's, people aren't familiar. She's challenge accepted. Just fought box. Now she learned to be a boxing champion. And she did say like at the beginning, like you can make your shorts a billboard for your long form,. But she sees a lot more potential in it.