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The FCC’s New Rules on Lead Aggregators & Real Estate

Industry Relations

CHAPTER

Exceptions to Automated Messages and the Impact on Marketing

This chapter explores the exceptions to automated messages for existing customers and clients, and questions the guidance on how long companies can continue sending automated emails after a purchase. It also discusses the annoyance of spam messages, the distinction between spam and legitimate marketing, and the potential impact of new rules on the residential real estate sector.

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