Coaching of Copywriters, You Know, Yeah. Yeah.

When I was coming up and copy, I had a mentor who would coach me by just telling me everything I did was crap. And he never really said I was getting better, but by the end of the day, we kind of all the crap,. But it's a really hard way to get coaching and a lot of people that work with him end up quitting pretty quickly. So when I was coaching writers, I tried to not do the just everything is terrible route. Um, you know, I want to point out when people are good, it keeps people more engaged with you. It makes you a little more likable.