If i were brand, i would try and give as much freedom to the news letter publisher to put it in their wording. It's important to have the ad read similarly to the style of the content. So for the hustle, for example, we were kind of playful, casual, hopefully entertaining at times. And our ads needed to be the same way, because that's what or audience responded to. We can help inform how that tone and help, let go to the brands and kind of work on behalf of the newsletter publisher.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Katy Huff, ex-professional-newsletter-ad-slinger for The Hustle, turned cofounder of MadRev.
We jump straight into the details of how to sell more ads and sponsorships for your newsletter. Including:
- how important is is a media deck, really?
- how should you package your ad sales?
- what results should you be reporting to sponsors, and how?
- how did Katy approach ad sales for The Hustle?
... and much, much more.
You can find Katy over at MadRev.co and Louis at @louisnicholls_ on Twitter