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4min chapter
The Ultimate Guide to Online Attribution with Scott DesGrosseilliers
Perpetual Traffic
The Best Hack Together Solution Without a Third Party Tool?
If you're spending 15, 20k a month on your ad campaign, it's time to look at third party tools like Wicked Reports or Clavios. The top and middle of the funnel is where people will buy your stuff most often. You can get by with some convoluted UTM's that capture why people are filling out forms but not very good tracking inside of CRMs. Ad manager models only lie so much in the ad manager model because they don't have enough audiences for their target audience.
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