The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 525: Marketing Hyper-Growth at Scale with Klaviyo Head of Marketing Kady Srinivasan

The Official SaaStr Podcast: SaaS | Founders | Investors

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Navigating Customer Insights and Dual Marketing Strategies

This chapter explores the complexities of customer journey research and the critical need for integrating diverse insights to accurately profile customers. It addresses the challenges faced by product-led companies in aligning feature development with customer demands, while also highlighting the dual focus of marketing for immediate and long-term success.

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