Jon Cohen "Understanding what people think, when you can't trust what they say"
The New Abnormal
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Direct Marketing - A Great Anecdote
The superb asking for trouble. Wemea, reading your a book. We shoull talk about more in a second. Ihot, a great anecdote. In theree talked about hat, thinkin minht actuly, ave been on that team. And what i don't say in the book is that i had clients there. My godnotheis, i eems ooly them. Exactly a schoolboy error. E, they were delighted, as you can imagine. Fantastic. They introduced something called a ssweedy thinking,. which, to me, erto get clients from every aspect of the business immersed around a particular ideaand and bringin direct marketing into all
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