What Is Your Reason for Being?

The quest framework is what's the company's quest in the world? What is it's and I describe it as the humble quest? You know, because sometimes it's like, well, we make ball bearings, we want to save the world. But your your humble quest is not necessarily trying to change the world. And many times it takes some convincing for stakeholders within within a business to say, no, I think that's something we want to do. We want to engage people and not just brag.