4min chapter

How I Built This with Guy Raz cover image

Pipcorn: Jennifer and Jeff Martin

How I Built This with Guy Raz

CHAPTER

Columbas Circle Whole Foods - What Was the Road Block?

We were in the store every single day. We were demoing non stop. The other specialty buyers wanted us, right? Like they they could look at the numbers in the system and be like, oh, these kids are moving a ton of product. So we had cash flow issues for a really long time because the growth was so extreme that yesterday's chequs might not cover last week's bills. And that is thei imean if cause the whole foods pays, you wat sixty to ninety days later, like many companies do.

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