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AirPods
Apple's first AR product is the AirPods, right? Because they do the transparency mode. So you're listening to reality, but something is overlaid over it and Apple's technology is mediating it. I feel like we're going to get there sooner with AirPods where they say, just leave them in. And if they can come up with a benefit, we talked about like hearing aids and things like that. If you try to just sort of like extrapolate and expand it, if you can't feel them, they last all day.