The bar to stand out as a financial advisor is incredibly low.
Why?
Because most advisors think, for some reason, that their profession is immune from market forces.
This explains the results from a recent study that reported that 1 in 5 clients plan to fire their financial advisor.
And it gets way worse…
The study also found that people value their financial advisors less than they value the services provided by almost any other kind of professional: from personal trainers to pool cleaners to nannies and almost every other service you can think of.
Read that again: Your clients value their pool cleaner more than you.
The good news is that the bar to stand out is incredibly low. And after you listen to this episode, you'll understand why so many clients plan to fire their financial advisor… and how you can be one of the few advisors whose clients would never even think of firing you.
Listen now.
Show highlights include:
- Why wealthy clients value almost every other service they pay for more than they value financial advisors (0:38)
- Think you won't be fired because you serve high-net-worth clients? Here's why wealthy clients are more likely to fire you than a low net worth client (1:40)
- The "point to" secret for making your clients value your services more than their weekly pool cleaner (this might sound silly, but it silently sabotages so many advisors' bottom line) (3:44)
- How to be the advisor that doesn't get fired when your clients go through their expense reports (7:09)
- Why thinking and approaching your marketing like Zillow does with real estate can prevent AI from stealing all your clients (10:13)
- 3 things that every client who hires a financial advisor wants from them (13:11)
- The "Value Packaging" method that turns all the invisible things you do for clients into real, tangible, perceived value (17:00)
Since you listen to this podcast, I want to give you a gift:
If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.
