MDM Podcast Episode 19 - The economics of advertising auctions with Garrett Johnson
Mobile Dev Memo Podcast
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Direct Response Advertisers - Is Targeting Helping?
When users op out of targeting, m using the ad thoices mechanism, add prices fall by 52%. And that number is in keeping with, i just about every study that's looked at the value of kies in digital marketing and shows that meal prices fall on the order of 50% to 70%. So there's a lot of researchnd, and there's also just plain logic for this. Am, advertisers care about targeting, especially the direct response. They care about return investments. If dollars in, dollars out, if they're not getting value, they're ging to reduce their spend.
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