Develop Your Brand Content Playbook in 48 Mins
Sweat Equity
Navigating the Content Funnel
This chapter delves into the marketing content funnel, outlining the distinct roles of top, middle, and bottom funnel content. It emphasizes the significance of relatability and audience engagement at each stage while highlighting conversion rate optimization strategies. The conversation also critiques traditional customer personas and introduces the amplifier persona, showcasing innovative approaches to audience understanding.
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