London Real cover image

Seth Godin - This Is Marketing: How To Find Your Viable Audience & Win Trust From Your Target Market

London Real

00:00

The Rise and Fall of Permission Marketing

"It's all a race. Race to the bottom," he says of new media and digital marketing. "We're ending up with these greased rails taking people in exactly the wrong direction." He adds that it's not allowed to hustle your way forward just because you're going to come out ahead.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app