
Episode 116: Brian Wieser on why his ad forecasts are heading downwards and what happens if pharma ads are banned
Marketecture: Get Smart. Fast.
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AI Advancements and Advertising Impact
This chapter explores the latest developments in artificial intelligence, particularly the new image generation capabilities of OpenAI's ChatGPT. It discusses how these advancements are transforming creative processes in advertising, enabling faster campaign launches and questioning the future role of human creativity. The conversation also highlights the implications of Google's recent experiments with news removal in search results and its effects on advertising revenue.
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