Amy, this is really awesome. One thing we love to do on the show is go round and just do a last call of a way for us to share things we've seen that are interesting lately. You're au guest, amy. I don't know if you have a last call to share. I do. Listen, so i know, no someir excellent. A book called the introvert advantage by its marty olson laneyhad every friend. And myrs, brigs sa, life number him is ank that right now.
Raise your hand if you work for a company that sells exclusively low-consideration products and only sells them online. Anyone? Anyone? We only see a couple of hands out there. For all the rest of you, this episode might be of interest. We sat down with Amy Sample — Senior Director of Consumer Insights and Strategy at PBS by day, president of the DAA board by night — to discuss approaches for effective digital measurement in the absence of a clear online conversion. That challenge doesn’t get much bigger than in the mission-driven, not-for-profit world of public television! After listening to this episode, you may actually feel like you have it easy!
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