Finding a Balance Between Efficient and Effective with Justin Lackey, CFO at Asset Panda
The CFO Playbook
From Blue Collar to CFO
Justin Lackey shares his non-traditional route to becoming a CFO, discussing his background in engineering, data, and revenue operations.
This episode of the CFO Playbook features an interview with Justin Lackey, CFO at Asset Panda, a powerful, highly configurable asset tracking and management SaaS platform on a mission to help the world work smarter.
In his current role as the Chief Financial Officer, Justin oversees revenue operations, pricing, and data analysis, which are all transferable skills brought over from his previous positions as Director of Revenue Operations, and Manager of Pricing Strategy and Finance. Prior to Asset Panda, Justin held four separate financial analyst positions at ACTIVE Network, a premier global marketplace for activities and events. He graduated with a degree in general finance from Texas A&M University in 2017.
In this episode, Justin talks about the importance of maintaining transparency in the new world of finance, navigating risk appetite when conducting business during black swan events, and adapting to and remaining motivated in remote work environments.
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Guest Quotes:
“I like to look at everything as a revenue generating role, right? What are you doing to impact revenue? Whether it's a tweak you're making in our sales process, our marketing process, insights you're helping give them, there’s a direct downstream impact on revenue for that. Becoming obsessed with that revenue side of the business, I think is important for any young analyst, any aspiring CFO.”
“I think a really good quality for a CFO, CRO is, can you take a complexity and can you make it digestible, right? That is always the million dollar question of, okay, we have this set, this data set, this preexisting analytics set, right, of historical information. How do I put this into an action item and how do I deliver it so anyone can understand it?”
“I think haste of pivot is super important. Boils back down to that data collection piece of, how long is too long for a project to kind of run its course, right? You have the opportunity to act much quicker based on leading indicators than you could've. It's not all about waiting until seeing the win rate anymore, waiting until seeing total revenue, right? You can kind of grab some of that upfront data, make some pretty educated guesses, and pivot quickly.”
“There's a famous kind of mindset model that talks about the different zones that people can find themselves in. And there's a reactive zone and a proactive zone, along with a waste and a distraction zone, things like that. We spend a lot of time in that reactive zone today, but we're not necessarily using time in the proactive zone that can lead to efficiencies within that reactive zone. What am I doing day-to-day that really could be automated that's taking up a lot of my time, and how do I invest that time back into my personal life?”
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Topics:
02:06 Justin’s role and background
07:53 The new world of finance
13:22 Transparency in finance
18:06 Addressing risk appetite
22:08 Black swan events
28:31 Remaining motivated in remote work
33:51 Siege mentality in company leadership
37:33 Tips for success in business
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Sponsor:
This show is brought to you by Soldo, the brighter way to manage business spending and expenses. With Soldo, you can control every expense, track spend in real time, automate financial reporting, and then use those insights to fuel growth. Learn more at Soldo.com
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Links:
Connect with Justin on LinkedIn
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